Framed and Matted

Web design

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The Project

Chrissy Droessler, CEO of Framed and Matted, reached out to me with a need for a partial website refresh. Her company, Framed and Matted, allows customers to create custom frames for their artwork. The existing site was functional and included a robust tool for the custom frame creation, but Chrissy was interested in refreshing the aesthetic of a few of the more static pages. I redesigned the Home, About, How it Works, Design Resources, and Press pages. Any pages outside of that were done by her existing web development company and were not updated by me.

I focused on giving clearer hierarchy within the typography treatments and enough differentiation between background images and text for easier readability. The existing design relied too much on horizontal column layouts, so I created more visual interest with different section designs. Finally, the designs were optimized for different devices.

Overview

Team: Myself and one client
Timeline: 2 weeks

Home Page Before and After

Framed and Matted Home Page Before
Framed and Matted Home Page After

How It Works Page Before and After

Framed and Matted How it Works Before
Framed and Matted How it Works After

About Page Before and After

Framed and Matted About Us Before
Framed and Matted About Us After

Design Resources Page Before and After

Framed and Matted Design Resources Before
Framed and Matted Design Resources After

Press Page Before and After

Framed and Matted Design Press Before
Framed and Matted Press After
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Let's Collaborate!

I'm available to discuss new web design, development, and product design projects. Get in touch if you like my work, process, and think we could make an awesome project together (or if you'd like to learn more)! I'm looking forward to your message.