Webflow ecommerce website for Small Business

Blackway Boat Models

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The Project

Bruce Blackway approached me to design and develop an ecommerce site for his boat model and accessories business. I used the Webflow platform to design and build the site along with ecommerce integration from Foxy.io. I did not have control over the logo or product photography.


Team: Myself and one client
Timeline: 6 months + ongoing maintenance

Client Testimonial

"I had a stroke of good fortune and found Carly Bruce online as a potential source for creating a new website, a process that was tremendously baffling to me yet one I knew was necessary in this day and age in order to be able to sell a line of high quality boat models online to my niche market. Early on in the vetting process, I had a very good feeling that Ms. Bruce was going to be my person-of choice for this project. And she has not disappointed me in any way. I ended up with a superb website that has great appeal to my customers, is easy to use from an e-commerce standpoint, has excellent SEO and contains all the elements I originally envisioned for this project. She has proven herself to be very creative, talented, detail-minded, thorough, analytical, patient and so much more. Would I use her again? Yes! Would I recommend her to others seeking web design, web enhancement, new websites, etc.? Absolutely. Would I expect her to do an excellent job for others? Of course. Should you, her tentative new client, contact her? Yes. Today. And now the selfish part of me wants all readers of this testimonial to totally forget what I’ve written because I want Carly to always be readily available for MY future web-related projects only!"

Initial Discovery Takeaways

The Well Dog Place team wanted to...

Pet owners wanted to...

Design Analysis results include the need for...

Home Page

Features a background video and product image carousel

Photo of Blackway Boat Models websitePhoto of Blackway Boat Models website

About Page

Bruce has a deep connection with Chesapeake bay so we wanted to highlight that history.

Photo of Blackway Boat Models website

Product Page

Each product has a tabbed gallery of images, descriptions, and add-to-cart functionality.

Photo of Blackway Boat Models websitePhoto of Blackway Boat Models websitePhoto of Blackway Boat Models website
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Let's Collaborate!

I'm available to discuss new web design and development projects. Get in touch if you like my work, process, and think we could make an awesome project together! I'm looking forward to your message.