Ongoing Webflow work for Lawyaw

My partner and I work together to take requests from Lawyaw's marketing team when they need changes to their Webflow site.

Screenshots from the Lawyaw site

The Project

Lawyaw is a SaaS platform specializing in legal document automation. Their marketing site was built in Webflow prior to working with us. Overall, the Lawyaw team enjoyed working with Webflow to maintain their site, but knew they wanted a better system for housing their various marketing content and resources. We were tasked with overhauling the resource functionality on the site.

The Process

  1. We first did an audit of how the current system was set up and realized that Webflow's CMS capabilities were not being used for the resources pages. This led to inconsistent layouts being used and was very time-consuming to add and organize content.
  2. We documented all of the existing content in a spreadsheet and determined how it would need to be reimported into Webflow's CMS system - making sure to note which redirects would need to be added to prevent any 404's in the transition.
  3. We redesigned the resource landing pages and CMS template pages in Figma and rebuilt them in Webflow. Each type of resource has it's own unique template (articles, webinars, ebooks, and case studies). Resources can be viewed by type and also by topic.
  4. We reimported all of the data into the new resources CMS collections and removed old, static versions that no longer served a purpose.

Technical Notes

  • We implemented custom 'load more' functionality instead of native Webflow pagination which can help with SEO
  • The Lawyaw team is able to add both upcoming webinars to capture registrations and also transition webinars to 'on demand' after they have aired

Other Work We've Done

We work with Lawyaw each month to update whatever they need to update on their site. For example, we've built a pricing calculator to simulate what a prospective customer may need to pay in order to use Lawyaw's various products and we also help them keep their content up-to-date.

View the site
Disclaimer: Due to the nature of marketing websites, you may see changes on the current live site versus what is shown in this portfolio. Sometimes, even entire rebrands take place and a site changes drastically. I actively work with most of my clients to maintain their sites over time. Clients also may have access to make changes to their sites without my help. I cannot guarantee that every change on a site in this portfolio over time is done by me or recommended by me.

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